Welcome to Kampsu Studios,

This exists to answer one question properly:

Why did your customer actually buy and what should you do about it this week?

Behind it is a creative and marketer named Mbasiii, based in Harare, Zimbabwe.

Before this newsletter existed, a career was built across motion graphics, content creation, and digital strategy. He started off as a Junior digital marketing specialist, and levelled up all the way to department head (Head of Digital), and then eventually running an entire creative and digital function as Creative & Digital Officer at a full-service brand communications agency.

That’s the context. On to the work…

This newsletter serves as an execution and analysis hub. As we study and build out Creative Strategies and Meta Ads, we bring in real time lessons from the BComm Consumer & Marketing Intelligence degree currently in progress at Midlands State University.

So this is someone with real crafts and skill already in hand applying them in real time to a discipline he's actively mastering, and showing the work as it happens

We go deep into showing the method (the mechanism) behind why an ad worked or didn't, the reasoning behind a creative call, the read on a metric most people misinterpret. This is because that's what's actually useful to someone making these decisions without a research team behind them.

Three issues a week, one for each question that matters here: the psychology behind why customers buy, the creative decisions that turn that insight into something people respond to, and the ad-account data that proves whether any of it worked.

Read the mechanism. Steal it on purpose.